The Google Business Profile Checklist Most Denver Businesses Skip

Specific, matched to the work you want more of. Change it and watch rankings for a week before you change anything else, so you can see the effect cleanly.

Add every category that genuinely applies, but stop there. Irrelevant categories confuse the relevance signal and can pull you into searches that waste your time.

Do not stuff keywords into the name. 'Denver Best Cheap Plumbing 24/7' is a suspension waiting to happen, and competitors report it. Use your real registered name.

The cities you actually serve. Five real ones beat twenty aspirational ones.

Wrong hours cost you calls and generate one-star reviews from people who drove out to a closed door. Set special hours for holidays before they arrive.

Every service, written in customer language, each with a short description. This is free keyword real estate and most profiles leave it empty.

Shops, salons and studios should use the products section. It renders as visual cards and gets clicked more than plain text.

750 characters. Say what you do, who you serve, which cities, and what makes you different. Write it for a human — Google does not weight this heavily, but customers read it.

Exterior, interior, team, and work in progress. Real photos, taken on a phone, beat professional stock every time.

Thirty seconds of your team working. Very few local competitors bother, which is exactly why it stands out.

A steady flow, and a reply to every single one. Replies are indexed and they show prospects how you handle friction.

You are allowed to post questions and answer them. Do the five questions customers ask on every call: pricing, timelines, warranty, service area, payment.

A short update, an offer, a finished job. It takes five minutes and it signals the profile is active.

Wire the profile to how you actually take work. Every extra tap between the search and the call loses people.